Ankh Optics operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ankh Optics is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: to provide you with the Services, process your payments, fulfill your orders, remember your preferences, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange for shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
• Marketing and Advertising: to send marketing, advertising and promotional communications, show online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart.
• Security and Fraud Prevention: to authenticate your account, provide a secure shopping experience, detect and act on possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.
• Communicating with You: to provide customer support and maintain our business relationship with you.
• Legal Reasons: to comply with applicable law or respond to valid legal process, including law enforcement or government requests, civil discovery, litigation, or to enforce our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

• With Shopify, vendors and other third parties performing services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and personalized advertising.
• When you direct, request, or consent to the disclosure of certain information to third parties, such as shipping or social media integrations.
• With affiliates or within our corporate group.
• In connection with business transactions, such as mergers or bankruptcy, or to enforce or defend the Services and our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit will be shared with Shopify and third parties as needed to provide the Services. For more information about Shopify's handling of personal data, visit the Shopify Privacy Policy.

Third Party Websites and Links

The Services may link to third-party websites. We are not responsible for their privacy or security practices. Review their policies before sharing personal information.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. Parents or guardians may contact us to request deletion of such information.

Security and Retention of Your Information

No security measure is perfect. Information sent to us may not be fully secure. We retain personal information as needed to maintain accounts, provide Services, comply with legal obligations, resolve disputes, or enforce contracts.

Your Rights and Choices

Depending on your location, you may have rights to:

• Access, delete, or correct your personal information.
• Receive a copy of your information or request portability.
• Manage communication preferences and opt out of promotional emails.

Rights can be exercised through the Services or by contacting us.

Complaints & International Transfers

For complaints about personal information processing, contact us using the details below or your local data protection authority. Your personal information may be transferred, stored, and processed outside your country. Where applicable, we rely on recognized mechanisms to ensure protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with the revised "Last updated" date.